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20 Million Podcast Listeners by 2010
Posted on Tuesday, July 10, 2007 at 9:40 AM by Jason Barker
Via one of Scott Bourne's blogs, I learned about an eMarketer / Bridge Ratings estimate that 20 million Americans will download podcasts on a weekly basis by 2010. They estimate that 7.1 million Americans currently download podcasts on a weekly basis, and 21.4 million do so occasionally.
Interestingly, contrary to popular belief, the study found that listening to radio station podcasts tends to increase listening to that station: 56% of podcast listeners claim that they increased the amount of time spent listening to the station supplying the podcasts, while 44% claimed no change in their listening.
These findings are significant for the online Orthodox radio networks (Orthodox Christian Network and Ancient Faith Radio), both of whom offer downloadable content in addition to their streaming networks.
Posted in Miscellaneous